India is considered to be the country of Youth. Youth is the flag bearer of the development of the nation. They have the power to change the nation. The Indian consumer goods market has been in a growing stage in the last few decades. India has relatively young and increasing technology -savvy population. The rise of the consumer class with the advent of the technology in India, is boosting online shopping. Today’s youth is very much experimental with digital products which has opened a new opportunity through which retailers and consumer product companies can meet consumer demands and expectations. E-commerce companies like Dvcomm.in uses various attractive advertisements, larger discounts, premium services, delivery location tracking etc. to attract youngsters. Today’s youth is more social media driven, Youth today are driven towards more media exposure and are increasingly becoming value seekers, inducing a better growth of E-commerce in India. They are more brand conscious and segmental over price barriers. E-commerce is the fastest growing industry in India. With the advent of the internet, digital media and awareness of social media, the importance of E-commerce have risen as a modus operandi in strategizing human insights. The advent of powerful internet has helped the companies in learning, understanding and relearning the customer culture. With a large number of E-commerce websites hovering globally around the digital media manoeuvring on increased adoption of them, India is a vital cauldron with huge young market size, to begin with. Youth with a fair share of education is developing to be more tech-savvy who are extremely experimentative with new segments of the digital world. This drives the thrust to more usage of retail and e-commerce websites in the market. Youth with a fair share of education is developing to be more tech-savvy who are extremely experimentative with new segments of the digital world. This drives the thrust to more usage of retail and e-commerce websites in the first place. Youth play an important role in increasing the business of E-commerce and thus contributing towards establishing new business opportunities.
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July 2019
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